Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


​Small Business Success or Failure Prediction: A Comparative Study in Ghana and Israel


Author(s): Prince Gyimah, Shaike Marom, Robert N. Lussier

Citation: Prince Gyimah, Shaike Marom, Robert N. Lussier, (2019) "Small Business Success or Failure Prediction: A Comparative Study in Ghana and Israel," Journal of Applied Business and Economics, Vol. 21, Iss.3,  pp. 37-52

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

This paper tests the Lussier success versus failure prediction model in Ghana, an emerging country and
Israel, a developed country. The logit results of Israel (N = 205; p = 0.000) and Ghana (N = 208; p =
0.000) support the model validity to predict the success or failure of a group of businesses. The accuracy rate of predicting a specific business as successful or failure was greater than 85 percent in both countries, with high R square. Testing the t-values of the individual variables in each country revealed some differences between the two countries; results and implications are presented.