Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Management of Innovation in Global Organizations Case of Schlumberger
Author(s): Achille Wabo Djepum
Citation: Achille Wabo Djepum, (2020) "Management of Innovation in Global Organizations Case of Schlumberger," Journal of Applied Business and Economics, Vol. 22, Iss.10, pp. 232-244
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Continuous innovation is a key driver of organizations success. This principle holds true for entrepreneurial ventures and global organizations. How do global organizations manage technological innovation to maintain incumbency over the years? Our research will probe a global company (Schlumberger) innovation management strategy considering sound technological innovation principles. Due to limited data availability, we have referenced Schlumberger’s most relevant public source titled “This is Schlumberger – 90 years of technical innovation”. We found that innovation strategies contributing to SLB success include dynamic capabilities, strategic acquisitions, technology integration, fostering innovation as core value, customer-focused organizational structure, effective knowledge management and sustaining innovation.
