Journal of
Marketing Development and Competitiveness
Scholar Gateway
Abstracts prior to volume 5(1) have been archived!
Issue 5(1), October 2010 -- Paper AbstractsGirard (p. 9-22)
Cooper (p. 23-32)Kunz-Osborne (p. 33-41)Coulmas-Law (p.42-46)Stasio (p. 47-56)Albert-Valette-Florence (p.57-63)Zhang-Rauch (p. 64-70)Alam-Yasin (p. 71-78)Mattare-Monahan-Shah (p. 79-94)Nonis-Hudson-Hunt (p. 95-106) 
JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Competing With the Sharing Economy:
Overcoming the Challenges Faced by “Traditional” Providers
Author(s): Amiee Mellon, J.A. Connell
Citation: Amiee Mellon, J.A. Connell, (2020) "Competing With the Sharing Economy: Overcoming the Challenges Faced by “Traditional” Providers," Journal of Applied Business and Economics, Vol. 22, Iss.12, pp. 162-171
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Consumer participation has made the sharing economy an economic wonder, creating valid competition
for traditional service providers. Using the self-determination theory, we examine why both consumers and peer-providers engage in the sharing economy. Two common themes emerge: convenience and personalization. We examine ways in which traditional providers can embrace these themes. Three areas of consumer-focused marketing where traditional providers can increase efforts to decrease erosion are app abilities; niche markets; and consumer-desired amenities. Two areas of employee-focused marketing where traditional providers can increase efforts to decrease erosion are flexible hours and environments, and employee appreciation and rewards.
