JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Adaptive Sustainability for Business in Times of Uncertainty and Hyper Disruption
Author(s): Jane Stewart, Colin Hocking
Citation: Jane Stewart, Colin Hocking, (2020) "Adaptive Sustainability for Business in Times of Uncertainty and Hyper Disruption," Journal of Applied Business and Economics, Vol. 22, Iss.12, pp. 24-43
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The Adaptive Sustainability business management approach was developed pre 2020 when businesses were being disrupted at slow burn, continuous rates and by multiple factors, including globalisation, the need for environmental repair and stakeholder activism, to name just a few. That volatile business context now pales into insignificance in these times of global pandemic, community lockdown and hyper business disruption. Adaptive Sustainability for business management is an innovative approach to business leadership that encourages a shift in mindset, so that organisations are able to adapt more readily to change, and foster development of new skillsets to address today’s complex challenges.