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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF APPLIED BUSINESS AND ECONOMICS


The Retention Rate Illusion: Understanding the Relationship Between Retention Rates and the Strength of Subscription-Based Businesses


Author(s): Patrick J. Wierckx

Citation: Patrick J. Wierckx, (2020) "The Retention Rate Illusion: Understanding the Relationship Between Retention Rates and the Strength of Subscription-Based Businesses," Journal of Applied Business and Economics, Vol. 22, Iss.14,  pp. 104-114

Article Type: Research paper

Publisher: North American Business Press

​Abstract:

This paper discusses five important pitfalls when using customer-centric metrics and offers suggestions for adjustment to these metrics in order to make them more useful for various stakeholders. Furthermore, the paper introduces an innovative framework that uses multiple customer-centric metrics to assess the strength of a subscription-based business model.