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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Augmented Reality, Immersed Reality and Mixed Reality as a Business Strategy in Honduran Companies
Author(s): Roberto Enrique Chang López
Citation: Roberto Enrique Chang López, (2020) "Augmented Reality, Immersed Reality and Mixed Reality as a Business Strategy in Honduran Companies," Journal of Applied Business and Economics, Vol. 22, Iss.2, pp. 54-61
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Augmented reality and immersive virtual reality are new technologies developed that can be used by Honduran companies to create particular experiences in users. The augmented reality that generates an enriched vision of reality, incorporating in the same elements that give added value through information
relevant to users from virtual reality (immersive) which provides a feeling of immersion in the reality created by a System or program, placing the user in a totally unreal world, going through the mixed reality that brings together elements of the previous two and which are applied in various areas, both economic and social development, among others that can help to create new Products and services with added value to increase the income of MSMEs in all economic activities of the country in this globalized and digital world.
