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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Global Business: A Cultural Perspective
Author(s): William Brent Carper
Citation: William Brent Carper, (2014) "Global Business: A Cultural Perspective," Journal of Applied Business and Economics, Vol. 16, Iss. 6, pp. 109-118
Article Type: Research paper
Publisher: North American Business Press
Abstract:
To assist global executives in better and more quickly ADAPTING to different cultures (avoiding culture
shock), this research paper reviews a cultural orientation framework designed to do just that.
Additionally, the model includes a cultural orientations indicator (COI), which is a self-reporting
evaluation instrument predicated upon extensive international and transcultural training experiences, as
well as international anthropological research conducted over many years. Based upon the work of noted
international researchers and authors, the COI provides a useful measure of personal cultural values
through a comprehensive analysis of ten major cultural orientations and sixteen related dimensions.
