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Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF APPLIED BUSINESS AND ECONOMICS

Done Cost Cutting, What’s Next? Setting the Revenue Growth Objectives

Author(s): Prakah Deo

Citation: Prakah Deo, (2013) "Done Cost Cutting, What’s Next? Setting the Revenue Growth Objectives," Journal of Applied Business and Economics, Vol. 14, Iss. 4, pp. 68-78

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The prolonged economic downturn following the 2008-2009 demise of the housing market, major wall-

street firms and the financial markets has forced many firms to focus their strategic plans on withdrawl

from indefensible positions and lowering of operating costs to maintaining profit margins. But, cutting

costs cannot go forever. You cannot grow the bottom line until you grow the top line. This article

examines the financial and managerial issues that a firm and its managers need to evaluate when setting

revenue growth objectives. The paper proposes a theoretically sound and practical methodology to

develop annual revenue growth objectives consistent with a firm’s primary obligation to maximize

shareholder value. Specifically, it develops a framework to derive, structure, communicate, negotiate and

set short- and long-term revenue growth objectives both at the consolidated entiry and business unit

levels. We hope that it will help to bridge the gap between “theory” and “practice” for practitioners.