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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Legitimizing Radical New Medical Services
Author(s): Chunlei Wang, Nanette Clinch, Asbjorn Osland
Citation: Chunlei Wang, Nanette Clinch, Asbjorn Osland, (2011) "Legitimizing Radical New Medical Services," Journal of Applied Business and Economics, Vol. 12, Iss. 4, pp. 64 - 78
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Physicians enjoy considerable liberty in the creation of entrepreneurial ventures in the new frontiers of
medicine. Professional societies may opine about a new procedure but professionals may feel free to
ignore their counsel as well. Two case studies are used to discuss this method of new venture creation;
the cases are trait selection through pre-implantation genetic diagnosis and female cosmetic genital
surgery (FCGS), both controversial practices. We discuss the ethics and legitimacy of both and how one
can use theory to analyze whether or not these are legitimate businesses and how to develop them.
