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JOURNAL OF APPLIED BUSINESS AND ECONOMICS
Automobile Purchase Intention of Consumers in a Multiracial Society:
A Hierarchical Regression Analysis Model
Author(s): Wong Ming Wong, Hao Fan Mo
Citation: Wong Ming Wong, Hao Fan Mo, (2013) "Automobile Purchase Intention of Consumers in a Multiracial Society: A Hierarchical Regression Analysis Model," Journal of Applied Business and Economics, Vol. 14, Iss. 1, pp. 110-119
Article Type: Research paper
Publisher: North American Business Press
Abstract:
The purpose of this study was to examine the purchase intention of consumers who are interested in
purchasing an automobile in a multiracial and multicultural society. The study utilized the Theory of
Reasoned Action Model to explore whether there is a correlation between the gender, age, income, and
race of consumers and their intention to purchase an automobile. The study adopted a hierarchical
regression analysis model via online survey. The result of the study indicated that the purchase intention
of consumers in a multi-racial society was affected by their income and race.
