Journal of

Marketing Development and Competitiveness

Scholar Gateway

Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts

Girard  (p. 9-22)

Cooper (p. 23-32)

Kunz-Osborne (p. 33-41)

Coulmas-Law (p.42-46)

Stasio (p. 47-56)

Albert-Valette-Florence (p.57-63)

Zhang-Rauch (p. 64-70)

Alam-Yasin (p. 71-78)

Mattare-Monahan-Shah (p. 79-94)

Nonis-Hudson-Hunt (p. 95-106)

JOURNAL OF ACCOUNTING AND FINANCE

The Integration of Accounting and Finance in the Introductory Classroom:

Results from Generation Y

Author(s): Candy A. Bianco, Elliott Levy, Mary Marcel, Mark Nixon, Karen Osterheld

Citation: Candy A. Bianco, Elliott Levy, Mary Marcel, Mark Nixon, Karen Osterheld, (2013) "The Integration of Accounting and Finance in the Introductory Classroom: Results from Generation Y," Journal of Accounting and Finance, Vol. 13, Iss. 6, pp. 134 - 167

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This paper describes a two- course sequence that integrates introductory courses in general business,

managerial and financial accounting and finance. The courses are based around an Instructional

Narrative which introduces topics as entrepreneurs require business knowledge. Individual faculty teach

the entire course, rather than teams from different disciplines. Course development was funded by the

Ernst & Young Foundation. We were able to improve the perception of and intent to major in finance and

accounting. After taking the two course sequence, the number of students intending to major in

accounting, finance or a combined major increased from 48% to 58%.