JOURNAL OF BUSINESS DIVERSITY
Naïve Narcissists or Affable Altruists? A Comparison of Millennial and GenX Values
Author(s): Leah Tecle, Jennifer L. Kisamore
Citation: Leah Tecle, Jennifer L. Kisamore, (2020) "Naïve Narcissists or Affable Altruists? A Comparison of Millennial and GenX Values," Journal of Business Diversity, Vol.20, Iss. 3, pp. 44-50
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Millennials have been characterized as self-indulgent and humanitarian. Critics argue the values ascribed to Millennials are simply a function of developmental rather than true differences between generational members. This cross-temporal study used age-controlled, archival data collected from working adults to assess generational differences on 10 values. Millennials scored significantly higher than members of Generation X on hedonism, altruism, affiliation, scientific, and power values. GenXers scored significantly higher only on valuing tradition. No differences were detected for security, recognition, commercial, or aesthetic values. Results support assertions that Millennials have higher leisure preferences, are more giving, and are more sociable than GenXers.
