Visual Forms and Its Perception in Cultural Influences: Focus on Korea

Kang, Sunghyun R.; Ladjahasan, Nora

JOURNAL OF BUSINESS DIVERSITY

Visual Forms and Its Perception in Cultural Influences: Focus on Korea

Author(s): Sunghyun R. Kang, Nora Ladjahasan

Citation: Sunghyun R. Kang, Nora Ladjahasan , (2020) "Visual Forms and Its Perception in Cultural Influences: Focus on Korea," Journal of Business Diversity, Vol. 20, Iss. 5, pp. 71-77

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Artifacts themselves are not considered cultural data; however, artifacts are often considered a form of human action and cultural process. Countries may share a similar religion, philosophical background, and similar geographical location; yet, visual forms of cultural artifacts are often significantly different. This study aims to answer questions: will people recognize the cultural artifacts from their country?; will familiar patterns influence preference, feelings of trustworthiness, or comfort?; will recognition of a pattern as a cultural artifact be influenced by familiarity?; and will recognition of a pattern as a cultural artifact be seen as boring or interesting? As a research method, interviews were conducted in Korea.