JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects
Author(s): Rebecca Dingus, Alex Milovic
Citation: Rebecca Dingus, Alex Milovic, (2018) "It Takes Two: Developing a Successful Partnership between Clients and Students in Client-Based Projects ," Journal of Higher Education Theory and Practice, Vol.18, Iss. 1, pp. 64-69
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Both faculty and employers are motivated to advance learning beyond the classroom in order to teach
skills required by graduates to succeed in business careers. The authors use a client-based project to
build a bridge between marketing theory and practice, allowing students to develop their skills within a
course while working with a real company. The authors demonstrate how a client-based project can
succeed in the classroom with motivating incentives, positive client engagement, and earning real-world experience—all of which positively enhanced students’ participation, project deliverables, and enjoyment in the class project.
