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JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
An Interdisciplinary Approach to Big Data Analytics
Author(s): Gary Hackbarth, Jie G. Fowler, Karin P. Rollins
Citation: Gary Hackbarth, Jie G. Fowler, Karin P. Rollins, (2020) "An Interdisciplinary Approach to Big Data Analytics," Journal of Higher Education Theory and Practice, Vol. 20, ss. 2, pp. 11-24
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Analyzing real-time “Big Data” is an essential skill for many College of Business Administration students. As such, business students require an inter-disciplinary, multi-course approach to analyzing and interpreting Big-Data generated across the enterprise. This study suggests that the implementation of technologies across the business school curriculum and not just one single business discipline might provide business students with a competitive advantage in their job preferences by having an integrated view of technology across business disciplines. This academic approach and perspective offer insights into analytics education by using a qualitative research method.
