Journal of
Marketing Development and Competitiveness






Scholar Gateway


Abstracts prior to volume 5(1) have been archived!

Issue 5(1), October 2010 -- Paper Abstracts
Girard  (p. 9-22)
Cooper (p. 23-32)
Kunz-Osborne (p. 33-41)
Coulmas-Law (p.42-46)
Stasio (p. 47-56)
Albert-Valette-Florence (p.57-63)
Zhang-Rauch (p. 64-70)
Alam-Yasin (p. 71-78)
Mattare-Monahan-Shah (p. 79-94)
Nonis-Hudson-Hunt (p. 95-106) 



JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE 


‘Pity the Readers’
Peer Review as a Strategy for Teaching Writing to Business Students


Author(s): Tatia Jacobson Jordan

Citation: Tatia Jacobson Jordan, (2020) "‘Pity the Readers’ Peer Review as a Strategy for Teaching Writing to Business Students," Journal of Higher Education Theory and Practice, Vol. 20, ss. 2, pp. 67-75

Article Type: Research paper

Publisher: North American Business Press

Abstract:

This article highlights research that argues the importance of teaching writing to college of business students. It shares the history of and best practices for peer review workshops in the classroom. A marketing department assignment is shared, and assessment and survey results are given, showing the impact of the classroom workshop on error correction during the writing process. A grading rubric and sample writing checklists are included in the appendices.