JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE
The Role of Quality in Online Higher Education
Author(s): Ashley Kilburn, Brandon Kilburn, Kevin Hammond
Citation: Ashley Kilburn, Brandon Kilburn, Kevin Hammond,(2017)"The Role of Quality in Online Higher Education," Journal of Higher Education Theory and Practice, Vol. 17, Iss. 7, pp. 80-86
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Approximately 7.1 million college students have taken at least one online course (Allen and Seaman, 2014), which indicates an increase of 12% since 2011 (Wisloski, 2011). This study examines the generalizability and nomological validity of the E-S-QUAL scale, originally developed in 2005 by Zeithaml, Parasuraman and Malhotra for assessing e- service quality in higher education. Data collected from online college students from a US university show satisfactory fit of the model to the data and indicate the 20-item E-S-QUAL scale can be adapted as a standardized method of online program quality assessment. Important impacts of the measures utility are discussed.
