JOURNAL OF HIGHER EDUCATION THEORY AND PRACTICE

A Framework for Aligning Business Education with Dynamic

Changes in Global Competition

Author(s): Diana Kao, Tony Mao

Citation: Diana Kao, Tony Mao, (2011) "A Framework for Aligning Business Education with Dynamic

Changes in Global Competition," Journal of Higher Education Theory and Practice, Vol.11, Iss. 1, pp. 9 - 21

Article Type: Research paper

Publisher: North American Business Press

Abstract:

The increasing complexity and changing dynamics in the business environment caused by accelerated

globalization have made it difficult for business schools to determine how to incorporate these changes in

their curricula. Teaching general phenomena in this new global environment is inadequate to prepare

business graduates to be globally competitive. Business schools should design customizable curricula to

assist students in identifying and learning critical skills, knowledge and attitudes to compete in their

targeted global markets. A conceptual framework for aligning business education with changes in the

global environment to effectively prepare students to be competitive in the global markets is proposed.