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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS
Mega Events: Neoliberalized Vehicle or Opportunity for Strategic
Global Leadership
Author(s): David McGillivray, Gayle McPherson
Citation: David McGillivray, Gayle McPherson, (2012) "Mega Events: Neoliberalized Vehicle or Opportunity for Strategic Global Leadership," Journal of Leadership, Accountability and Ethics, Vol. 9, Iss. 5, pp. 80 - 91
Article Type: Research paper
Publisher: North American Business Press
Abstract:
Until recently, neoliberalization processes have framed the public policy outcomes accruable from mega
events, limiting the opportunity for host cities and nations to accrue greater public value from these
global events. There are intimations of change afoot as sanctioning bodies in partnership with
governments move towards a model of social sustainability based on leveraging benefits beyond a narrow
economic hegemony, using policy entrepreneurs to broker relationships between the public-private
coalitions for the achievement of the common good. As new players enter the mega event circuit, there
exists a great opportunity to re-evaluate the governing framework for mega events towards a greater
good.
