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JOURNAL OF LEADERSHIP, ACCOUNTABILITY AND ETHICS

Corporate Social Responsibility and Sustainability Model for Global Firms

Author(s): Bahaudin G. Mujtaba, Frank J. Cavico

Citation: Bahaudin G. Mujtaba, Frank J. Cavico, (2013) "Corporate Social Responsibility and Sustainability Model for Global Firms," Journal of Leadership, Accountability and Ethics, Vol. 10, Iss. 1, pp. 58 - 75

Article Type: Research paper

Publisher: North American Business Press

Abstract:

Business sustainability is all about serving the needs of one’s customers, clients, and stakeholders across

the globe in a socially responsible and, thus, concomitantly an economic efficacious manner. Business is

expected to achieve its core economic value in conformity with the values of morality and legality. That

is, business must act in a profitable, legal, and moral manner. Today, moreover, above and beyond the

responsibility to act legally and morally in the pursuit of profit is the notion of social responsibility,

which typically is called “corporate social responsibility” (CSR). The law defines legal accountability;

ethics determines moral accountability, but ascertaining the definition, nature, extent of, and rationales

for the value of social responsibility emerges as an even more challenging task. This article provides a

philosophical as well as practical review of social responsibility by explaining and illustrating the

concept of social responsibility in the global business environment through a business sustainability

continuum. Suggestions and recommendations for business leaders, managers, and their organizations

are provided to achieve success in a legal, moral, and socially responsible manner.