International Journal of
Business Anthropology
ISSN: 2155-6237
The International Journal of Business Anthropology is a double peer reviewed journal focusing upon business anthropology sponsored by the College of Sociology and Anthropology, Sun Yat-Sen University, China, the Faculty of Social Science, VU University Amsterdam, The Netherlands, and published by the North American Business Press (NABP) biannually. Given the rapid growth of business anthropology a journal dedicated to the field is much needed. Business anthropology uses qualitative and ethnographic methods as an alternative to more formal methodologies, Specific tools include participant observation, informal and structured interviews, and other “naturalistic”, informal, and face to face methods of investigation. Business anthropologists play a key role in developing culturally sensitive policies and strategies in a world that increasingly typified by cross cultural contact.
The journal seeks articles by anthropologically-oriented scholars and practitioners. Regionally focused contributions are welcome, especially when their findings can be generalized. We encourage the dialogues between the findings or theories generated from the field of business anthropology and the theories of general anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods, management, marketing, consumer behavior, product design and development, knowledge management and competitive intelligence, human resources management, international business, etc.
Objectives:
Generate an exchange of ideas between scholars, practitioners and industry specialists in the field ofapplied and business anthropologyEncourage bridge building between the practitioner and the academic worldProvide a vehicle of communication for anthropologists working within the practitioner worldProvide a forum for work concerned with qualitative business analysis inspired by anthropologicaltheory and methods